Google Ads is well-established as one of the most high-powered ad systems. We all know that it can drive big results in major ways that lead to new clients and skyrocketing revenue. We’ve seen it happen through our agency time and time again, month-over-month and year-over-year. Despite that, it’s clear that some businesses believe that Google Ads don’t really work. Or, perhaps more accurately, they believe that Google Ads won’t work for them. So do Google Ads really work? And if so, is paid search still as relevant as it used to be?
Spoiler alert: The answers to these whatsapp database questions are yes and yes. Let’s take a look at why. 4 Reasons Why Some People Think Google Ads Don’t Work In most cases when someone comes to us and voices concerns about whether or not Google Ads work, they say they’ve heard it’s not for small businesses or that someone else told them that the system just “doesn’t really work.” Ultimately, their concerns boil down to four reasons why businesses often think Google Ads won’t work for them: They think that only major corporations with name-brand recognition will be able to stand a chance in Google Ads.
They’ve maybe tried to run ads themselves before, but without the right experience and strategies ended up with lackluster results They think it won’t be possible to track results, or have heard that data shows up inconsistently between Google Ads and Google Analytics (the latter of which is true— see why here) They believe they need to drop 15k+ a month to get results, and they don’t have the budget The Burning Question: Do Google Ads Work? The simple answer to the question “Do Google Ads work” is a resounding yes. Google Ads is a pay-to-play platform, and even if you have a tight budget, you can invest what you can.