If this indicator is low they may think that you are sending spam which will drastically reduce the effectiveness of the entire email marketing. The reactivation campaign will allow you to identify subscribers who should be removed from the list and thus results in reducing email marketing expenses and increasing its effectiveness. How to prepare for the reactivation campaign Prepare a separate audience segment with a low open rate of your emails. At FreshMail we call it a loyalty score. I'll show you how it can be easily done in our system.
All you have to do is enter your mail database and select Segmentation in the menu on the left. Next set the rule Loyalty rate less than and in the next step choose what the loyalty rate should be If you set the loyalty rate less than then the segment will include recipients who opened less than of the campaigns they received. It is worth specifying the minimum number of messages sent to them here. This will help rule out a situation where you send a reactivation campaign to someone Taiwan WhatsApp Number Listwho signed up to your database only two days earlier. How to activate as many subscribers as possible Remember that your goal is to encourage recipients who have stopped reading your emails to start opening them again. To do this try to grab their attention with catchy news topics.
I write it in the plural because one email usually does not bring much effect. It is a good idea to prepare several messages for the inactive recipient segment send them one week apart and before each subsequent message remove FROM THE SEGMENT NOT FROM THE BASE! those who opened the previous message. Examples of topics that convert well Sorry It's over What should I do with your address This is the last time Time to say goodbye! Be honest in your follow up emails! We did it while running a campaign for one of our clients Dr Tusz email reactivation campaign The effects of such actions are astonishing.