And with good reason. Take Booking.com for example. Have you just been poking around for a nice hotel on the French Riviera, you continuously get messages like '2 people have just booked a room here' and 'only one room is available'. The stress level slowly increases and then you just book the hotel that seemed okay to you (and now). Because what if you don't find anything better and soon all the rooms are gone?! Writing better headlines with Cialdini But not only user experiences and marketing campaigns can benefit from the 7 influencing principles. You can also use it for something as basic as the titles above your blogs. Blogging helps to be found better in Google. But within Google you don't just want to be at the top, you also want potential searchers to be convinced that they should click on your link and not on the one above or below you.

By the way: persuasion is not the same as clickbait. I would avoid clickbait. I don't like it (the main reason for not doing it, of course) and it doesn't add any value. So it is mainly not customer-oriented . Of course, a little teasing is fine and even advisable, but headlines Fax Number List like 'this is the biggest scandal since The Voice' makes me itching. Just say what it's about, because as a visitor I don't know what I'm going to read here. So I have no reason to click on this (except for the juice of course). Also read: Catchy title? Use These 200 Powerful Words But how do you apply the 7 principles to your titles? Well, like this: 1. Reciprocity Reciprocity, also called reciprocity, is the ritual of giving, receiving and giving back.

It is an unspoken ritual, yet it is felt by everyone. Most marketers focus on 'giving back', but during my anthropology training a lot of attention was also paid to receiving. That also feels like an obligation. You know the saying: don't look a gift horse in the mouth. This means that the potential customer (in the case of a business setting) has the idea that he should always accept a gift. Especially if he feels that you are offering it to him personally. And once he has received that, he feels compelled to give something back or do something. Mechanisms are unconscious Incidentally, and this applies to all mechanisms, the process almost always takes place unconsciously. You always accept gifts. Especially if it is a personal gift. But we can't pass up gifts for business either.